Unlock ancillary revenue with embedded visa services
Deliver a seamless flow for your travelers. Offer the right visa and travel documents, right when they need it. Earn loyalty and unlock new revenue, all powered by Sherpa’s AI-driven platform.

The visa solution for the world’s top travel brands


























Why do leading airlines and OTAs choose Sherpa?
We transform border complexity into confidence for your teams and travelers. You gain new revenue while reducing risk.
Enhance customer experience
Make travel easier with personalized visa services integrated into every touchpoint. Travelers receive clear guidance right when they need it, leading to higher satisfaction and fewer abandoned bookings.
Grow ancillary revenue
Visa products become a meaningful revenue driver. Partners offering embedded visa services have seen a 100% increase in ancillary product add-ons and up to 31% higher average booking values, turning compliance into profit.
Boost conversions
Surface the right visa offers throughout the booking journey for maximum impact. With Sherpa, partners achieve conversion rates as high as 14.6% on booking confirmation and post-booking pages, plus larger basket sizes for families and groups.
Our products
Get up and running in no time.



Customer Journey
Built for every step



Why the world’s leading travel brands partner with us
“Our customers were frustrated by hard to understand immigration and consulate websites. With Sherpa, we are now able to offer our customers a seamless and hassle free travel experience all on one platform: our website.”
Matthias Knobloch, Condor, International Marketing Manager B2C
Annabelle Porter,
Customer Service Officer
Customer Service Officer
“We've had excellent feedback from our travellers as we're able to provide a single touchpoint for all visa requirements across all destinations, and use Sherpa as a trusted partner to facilitate visa purchases. Sherpa has given our customers peace of mind, addressing anxiety often associated with travel, further reduced inbound calls to our support staff, and prevented customer service issues on the ground.”
Craig Nagy, G Adventures, Technology Director, Customer Systems
Annabelle Porter,
Customer Service Officer
Customer Service Officer
“Partnering with sherpa˚ gave our global travel brands the important ability to show our customers where they can travel and what to expect when they get there. Given our guest safety and wellbeing is paramount for TTC and our brands, this information is vital to our travelers, from day one, and the sherpa˚ team has exceeded our expectations in delivering an excellent way to achieve this. Through their exceptional flexibility and quick collaboration, we launched fourteen branded widgets across our portfolio of sites in under one month. I highly commend the sherpa˚ team for their commitment to service while we work together to restore consumer confidence to travel.”
Dan Christian, Global Chief Digital Officer, TTC
Annabelle Porter,
Customer Service Officer
Customer Service Officer
“It’s never been more critical for everyone—from employees to travel managers—to have real-time access to international travel procedures and information. Through our partnership with sherpa°, travelers no longer have to search multiple websites or resources for the latest information on international travel restrictions. Instead, travelers can quickly learn all the pertinent requirements for international trips while they are booking on the TripActions platform.
The product and implementation teams at sherpa° were great to work with, and most importantly, helped us meet the urgent needs of our travelers at the fast-paced development timelines they’ve come to expect.”
Danny Finkel, Chief Travel Officer, TripActions
Annabelle Porter,
Customer Service Officer
Customer Service Officer